Below the Fold Disasters

I guess everyone has had this problem at some time or other; you receive an email asking you quote,do a job, respond etc. You do what is required quickly and efficiently and sit back waiting for the praise, it doesn't come instead you get this angry response what about the other 99 bullet points that there unfortunately BELOW the fold of your Screen that you hadn't seen!

I once went to a meeting at Town A but half the expected participents went to Town B which was the was the normal meeting place because the organiser had put as a tiny footnote on a long dull email that the meeting location had been moved to the client's premises (Town A)

Email writers should always be aware of the BTF problem, and summarise the contents at the top of the email.