SEO and Link-Building Strategies
SEO is a black art or at best an inexact science where the rules change all the time. This said you might even think that it's not worth bothering with it at all but when SEO is done effectively and you get on to the first page of Google for your relevant keywords the rewards are unlimited. Not being on the first page of Google is increasingly considered as a major embarrassment by many companies, Managing Director's increasingly demand top ranking from their website.
Anyway because SEO is such a difficult area we as a Web Design company no longer provide in-house SEO. When clients require Search Engine Optimisation we either out source it or better simply provide the contact details of competent companies. Status Media are one of these companies they use a range of SEO techniques both on website and more importantly off-website with link building strategies including use of Web 2.0 including Twitter, Blogs and Facebook.
Status Media are a link building company uk who have successfully improved ranking even for companies whose in-house web designers had applied every already commonly known SEO technique without success. They use a complex combination of proven link building tactics which deliver top three rankings in Google, Yahoo and MSN.
SEO also requires keyword optimisation and very close monitoring of results so that it can be noticed when a particular Adwords campaign is weakening. Sometimes time of day placing of Adword campaigns can be critical. The bottom line of course is ROI (return on Investment), increased ranking, increased visitors and most importantly increased sales (it is quite possible to achieve high -ranking for keywords that bring little qualified traffic.
Many companies have lost a fortune with ill-considered PPC campaigns failing to optimise keywords, have a proper strategy, failing to create effective landing pages which causes very poor sales conversion not even noticing that they've exceeded their budget without increasing sales.