SEO and Link-Building Strategies

SEO is a black art or at best an inexact science where the rules change all the time. This said you might even think that it's not worth bothering with it at all but when SEO is done effectively and you get on to the first page of Google for your relevant keywords the rewards are unlimited. Not being on the first page of Google is increasingly considered as a major embarrassment by many companies, Managing Director's increasingly demand top ranking from their website.

Anyway because SEO is such a difficult area we as a Web Design company no longer provide in-house SEO. When clients require Search Engine Optimisation we either out source it or better simply provide the contact details of competent companies. Status Media are one of these companies they use a range of SEO techniques both on website and more importantly off-website with link building strategies including use of Web 2.0 including Twitter, Blogs and Facebook.

Status Media are a link building company uk who have successfully improved ranking even for companies whose in-house web designers had applied every already commonly known SEO technique without success. They use a complex combination of proven link building tactics which deliver top three rankings in Google, Yahoo and MSN.

SEO also requires keyword optimisation and very close monitoring of results so that it can be noticed when a particular Adwords campaign is weakening. Sometimes time of day placing of Adword campaigns can be critical. The bottom line of course is ROI (return on Investment), increased ranking, increased visitors and most importantly increased sales (it is quite possible to achieve high -ranking for keywords that bring little qualified traffic.

Many companies have lost a fortune with ill-considered PPC campaigns failing to optimise keywords, have a proper strategy, failing to create effective landing pages which causes very poor sales conversion not even noticing that they've exceeded their budget without increasing sales.

FireFox Web Debugging Tools

I normally work from home as a technical web designer anything PHP,MySQL,Perl,ColdFusion,CSS,JavaScript,XML etc etc and think myself pretty up to date, well for the past few weeks I've been working on a contract with another programmer Hanif and he's showed me the Error Console in FireFox which lists and indicates HTML,CSS and Javascript errors, when I said how useful I found that he then showed me the FireFox add-ons FireBug and web Development which I found sensational.

What I'm trying to say here is how useful it is to co-operate with other experts and also of course how wonderful Firefox is

Filezilla Best FTP Client

After paying for and using WS_FTP for years until they ruined it with a disastrous new GUI, I turned to FileZilla which was very good but lacked the old WS_FTP's wonderful feature "Remember current local and remote" directories, very useful when working on large multi-directory websites. But not now the latest version of FileZilla incorporates "Bookmarks" which allow you to save and subsequently return what ever directories you specify; eg you can name a bookmark images or css and then go directly to the relevant directories.

ALSO you can specify "Use synchronized browsing" which means that changing a directory in window causes to change simultaneously in the other!!!

http://filezilla-project.org/ and it's free, isn't open source wonderful!!